Writing Articles and Technical Reports
Emotional and Cultural Competency
Advanced Marketing Communications
Management and Technology Consulting
Building Effective Posters and Slides
662.611 Strategies: Accounting and Finance This course includes a review of financial accounting with an emphasis on the implications of GAAP selections and other managerial decisions on the financial statements. Historic financial performance is assessed using ratio analysis. Relevant cash flows are used in capital budgeting situations; projects are analyzed using discounted cash flow techniques as a measure of valuation. Managerial accounting topics of financial forecasting, cost accumulation, cost allocation, product costing, and variance analysis are used in decision making.
662.692 Strategies in Innovation & Growth This course is designed to prepare graduate students in engineering and business to succeed in the world of professional business management. We will focus on understanding where ideas come from and what factors transform an idea into a viable strategy or business. For the first half of this course, you will explore cases and practice conceptualizing, researching, validating and presenting business ideas. In the process, you will begin to build a foundation in marketing and business communication. The second part of the course will involve you in a real world team project, “How Should This Company Grow?” where you will use those foundational skills in research, communication and marketing.
662.643 The Practice of Consulting Immersion Program whereby students go into communities, both domestic and international, to offer their expertise on projects to help the population. Intersession, required
662.630 Professional Presentations This course is designed to help scientists and engineers improve their oral presentation skills in a practice-intensive environment. Students will learn how to hone their message, to craft presentations that address both technical and non-technical audiences, and create clear, compelling PowerPoint presentations. All presentations will be recorded for self-evaluation, and students will receive extensive instructor and peer feedback. Suggested readings: The Art of Explanation by Lee Lever, Presentation Zen by Garr Reynolds
662.650 Marketing Communications This course is designed to introduce students to key marketing, communications, and strategic issues surrounding the process of bringing new products to the marketplace. Through cases, readings, discussion and hands-on team projects, students develop a flexible approach to thinking about marketing problems, maximizing resources and creating strategic solutions. Written and oral work focuses on communicating effectively with target audiences using integrated media and developing interpersonal skills essential for managers, including presenting to a hostile audience, running meetings, listening, and contributing to group decision-making. (Spring)
663.660. Managing People/Resolving Conflict Ever had to deal with a difficult person at work or in the lab? Have you been a member of a team on which team dysfunction was so bad that it make television sitcoms look normal? Why are some companies much more productive and pleasant to work with than others? Do you understand techniques of persuasion and how to participate effectively in negotiations? These topics are among the ideas we develop and practice in this class, using a combination of seminar style reading and discussion, lecture and in-class activity. The course meets once a week for 7 weeks. (Spring)
Electives can be found on the Professional Development Website https://engineering.jhu.edu/pdp/
663.812 MSEM Seminar This will meet once per week, unless canceled or replaced by another activity, and occasionally features talks from engineering managers.
The Engineering Management program reserves the right to change the list of eligible courses at its discretion.